ARU London Welcome Week 2026
- Logan Human
- Jan 6
- 2 min read
Background Important note: When you submit the videos, please do not add any subtitles and music.
Format: Video
Length of video: 30-50 seconds
Platform: TikTok & Instagram Reels Dimensions: 1080x1920 - Vertical video. When adding images, ensure they are in vertical format. Event Dates: Monday 12 January 2026 - Thursday 15 January 2026 📍 Locations:
Import Building
Headline: Welcome Week at ARU London – Captured by You 🎉📍 Content:
Capture exciting, authentic content during Welcome Week as it happens. Think of this as a highlight reel — your chance to showcase the energy, people, and moments that define the day.
Your video must include:
A clear hook at the start to grab attention (see examples below)
A mix of angles, locations, and movement to bring the event to life
Real moments — students chatting, exploring, signing up, collecting freebies
A personal or collective reflection to close it out
Key Messaging (Ideas to include visually):
ARU London is a welcoming, friendly place to be
Students are meeting new people, learning about support services, and getting involved
There’s something for everyone — and it’s a great way to kick off the term
Freebies, snacks, music, info stalls, and more!
Suggested Video Hooks (Make It Engaging):
“Just started uni and don’t know anyone yet?”
“Ever wondered what Welcome Week is really like?”
“Feeling lost on your first day? You’re not alone — here’s what helped me…”
“Think Welcome Week is just for freshers?”
“What actually happens at ARU London Welcome Week?”
“Who knew uni Welcome Week could feel like this?”
🎥 Filming Tips – Make It Visually Interesting:
Use different angles: wide shots of the crowd, close-ups of activity, over-the-shoulder POVs
Film in multiple locations: entrance, stalls, info points, relaxation zones
Capture movement: walking through the event, friends laughing, handing out flyers, picking up freebies
Use natural transitions - e.g. walking into a new room, turning a corner, showing your freebie bag etc
Goals:
To showcase Welcome Week from a student’s perspective, helping others feel more comfortable and connected to ARU London while encouraging future participation by capturing the energy, value, and community spirit of the day.
Alternative Video Ideas:
🎤 “What was your highlight from Welcome Week?” – interview-style content with students.
📸 “Here’s everything I did in 45 seconds at Welcome Week” – recap format
📍 “This is where my ARU London journey began…” – storytelling-style reflection
🗣️ “Describe Welcome Week in one word” – short and fun vox pop montage
Please ensure your video is original, respects the privacy of others, and adheres to all applicable platform guidelines and university policies.
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