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Kickstart Your Year with ARU London: Welcome to an Exciting Journey!

Updated: Jan 20

Background Important note: When you submit the videos, please add two versions of the same video - 1 Video with any subtitles and music and 1 video without music and/or subtitles.


Format: Video


Length of video: 15-30 seconds


Platform: TikTok & Instagram Reels Dimensions: 1080x1920 - Vertical video + When adding images, make sure they are in vertical format.


Headline: Welcome to ARU London: Start Your Year Right!


Content: Showcase January Welcome Week with vibrant campus shots, student activities, and smiling faces, ending with a call to get involved.


Key Messaging

  • Join the Fun: Highlight the exciting events and activities planned throughout the week.


  • Meet Your Community: Emphasise the chance to connect with peers, staff, and societies.


  • Settle In: Show the resources and support available to help students start their ARU London journey smoothly.


Goals:

The goal of this video is to promote January Welcome Week encouraging student participation and creating a sense of community and belonging. The aim is to showcase the welcoming and supportive environment at ARU London. 


Alternative Video Ideas

  1. Event Highlights: Create a montage of the best moments from the week’s events.


  2. Student Testimonials: Capture short clips of students sharing what they are most excited about or their tips for new students.


  3. Day in the Life: Film a short “day in the life” of a student attending Welcome Week events, including shots of their interactions and experiences.


Please ensure your video is original, respects the privacy of others, and adheres to all applicable platform guidelines and university policies.

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