My Welcome Week Experience 💭

Logan Human

Sep 3

2 min read

Background Important note: When you submit the videos, please do not add any subtitles and music.

Format: Video

Length of video: 40–60 seconds

Platform: TikTok & Instagram Reels

Dimensions: 1080x1920 — Vertical video

Headline: What My First Welcome Week Was Really Like

Content:

Create a short, personal video reflecting on your own Welcome Week experience at ARU London.

Think back to how you felt before arriving compared with how you felt afterwards. Share what surprised you, what you enjoyed and anything you would do differently.

This should feel like a genuine student story rather than a promotion of Welcome Week.

Key Messaging — Ideas to include:

How you felt before your first Welcome Week
Your first impressions
Something that surprised you
A favourite memory or moment
Whether Welcome Week helped you settle in
Advice you would give this year’s new students

Suggested Hooks — Lead with a Thought or Question:

“I still remember my first Welcome Week at ARU London…”

“I was so nervous before Welcome Week, but…”

“What I expected from Welcome Week vs what actually happened.”

“If I could do my first Welcome Week again, I’d do this…”

“One thing I wish I knew before my first week at uni.”

🎥 What to Show + Filming Tips:

Capture or use a mix of:

Previous Welcome Week footage or photos, if you have them
Campus shots
Recreating your first arrival
Places connected to your memories
Direct-to-camera storytelling
Current footage showing how comfortable you are on campus now

A then vs now structure could work particularly well.

Goal:

To reassure new students through an honest reflection from someone who has already experienced Welcome Week and show that feeling nervous or unsure before starting is completely normal.