What to Expect During Welcome Week 🎉
Background Important note:Â When you submit the videos, please do not add any subtitles and music.
Format:Â Video
Length of video: 40–60 seconds
Platform:Â TikTok & Instagram Reels
Dimensions: 1080x1920 — Vertical video
Welcome Week Date:Â 14 September 2026
Headline:Â What to Expect During Welcome Week
Content:
Create a short video helping new students understand what Welcome Week at ARU London is actually like. Use your own experience to explain what new students can expect, what they should look out for and why they should get involved. The aim is to make Welcome Week feel exciting and less intimidating before students arrive.
Key Messaging — Ideas to include:
What happens during Welcome Week
Meeting other students
Getting familiar with campus
Activities and opportunities to get involved
Why attending is worthwhile
Your advice for making the most of the week
Suggested Hooks — Lead with a Thought or Question:
“Starting ARU London? Here’s what Welcome Week is actually like.”
“Nervous about Welcome Week? Here’s what to expect.”
“If you’re joining ARU London, don’t skip Welcome Week.”
“POV: your first week at ARU London is coming up…”
“3 things to expect during Welcome Week.”
🎥 What to Show + Filming Tips:
If you have previous footage, include moments that help new students picture the experience.
You could also film:
Walking into campus
Where students might meet
Campus spaces
Direct-to-camera advice
Getting ready for your first day
Recreating how you felt arriving for the first time
Keep the focus on what a new student would actually want to know.
Goal:
To give new students an authentic idea of what to expect during Welcome Week and encourage them to get involved when they arrive.
Alternative Video Ideas:
🎉 “Welcome Week explained by a current student”
👀 “3 things to expect from your first week”
🎓 “What I wish I knew before Welcome Week”
📍 “POV: it’s your first week at ARU London”
Please ensure your video is original, respects the privacy of others, and adheres to all applicable platform guidelines and university policies.
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